The future is now: New trends in web development for digital marketers

Are you ready to rock the web in 2023? Strap in and get ready to explore some of the coolest and most cutting-edge trends in web development that are going to revolutionise the way we do business online. From innovative design techniques to the latest coding languages, we’re going to take you on a wild ride through the world of web development. So let’s buckle up and get started!

Headless CMS

First up, we have the rise of headless CMS. Traditionally, CMS (Content Management System) platforms have come bundled with a frontend interface, which means that developers and content creators were limited to the templates and layouts provided by the platform. However, with headless CMS, the front end and back end are separated, giving developers the freedom to create custom frontend experiences that are optimised for performance and user experience.

So, what does this mean for digital marketers? Well, it means that we can create truly unique and memorable experiences for our audience, without having to compromise on speed or functionality. With headless CMS, we can take advantage of the latest frontend frameworks, such as React or Vue.js, to create lightning-fast, interactive web experiences that keep users engaged and coming back for more.

Website accessibility

Another exciting trend in web development is the increased focus on website accessibility. As digital marketers, it’s our job to ensure that our websites are accessible to everyone, regardless of their abilities or disabilities. This means designing and developing websites with accessibility in mind, by including features such as alt text for images, proper heading structures, and keyboard navigation.

This is not only the correct thing to do, but it is also prudent from a business one. Our audience is expanded by making our websites accessible, which may result in more visitors, engagement, and eventually conversions.

Progressive web applications

The popularity of progressive web apps (PWAs) is the next topic on the list. PWAs are simply websites that function like mobile apps and can be accessed from the home screen even when there is no internet connection. They deliver a smooth user experience across all devices and are quick and dependable.

PWAs offer digital marketers a wonderful chance to interact with users in fresh and creative ways. We can give customers a mobile app-like experience without requiring them to download or install anything by developing a PWA. This implies that we can engage a larger audience regardless of their platform or device while offering a top-notch user experience that entices them to return for more.

Serverless architecture

Not least among these developments is the spread of serverless architecture. Developers no longer have to be concerned about managing and scaling servers thanks to a serverless architecture. Instead, they can concentrate on creating cloud-based software and delegate labour-intensive tasks to the cloud provider.

With serverless architecture, digital marketers can build websites and web applications that are more dependable, scalable, and economical than before. The performance and speed of our websites and applications can be enhanced while reducing our reliance on dedicated servers, which can be expensive to maintain and scale.

Web development is a constantly changing industry, and we need to keep up with the most recent developments. Numerous new advances in web development can help us make better, more engaging experiences for our audiences, like headless CMS, PWAs, and serverless architecture. Therefore, let’s embrace these trends and apply them to make the best digital experiences for our clients and customers.